Interest in standards ebbs and flows, but the game of standards never ends . . .
There are many approaches a company can use to grow itself or its market presence, including mergers and acquisitions, channel sales growth, traditional marketing, a social media focus, or any of a variety of other strategic plays. Just as one could consider a social media play or an acquisitions play, if you are in a technology space you absolutely MUST consider whether a standards play could help your business. In a nutshell, technical standards are politics in a technology domain. Many companies, large and small, have found the technical standards arena to be one filled with shining opportunities and snarling lions, a great sucking pit for the unwary and a clever way for the initiated to gain relevance in a new space.
Standards discussions are a game with rules, albeit flexible ones. There are rules for who can play, rules for how standards activities can be started, and rules for how contributions can be made and progress forward into the standard.
Although all arguments are either procedural or technical, the drivers behind many arguments are often commercial.
Most engineers have the technical background but have neither the patience (because standards can be slow) nor the political acumen (for reading the real motivations behind the technical and procedural arguments) to participate effectively for long periods in developing a standard. Most C-level executives who have the political understanding regarding the commercial underpinnings of participation in standards lack either the time or the technical skills to be respected by the technical participants in the standard. This conflict in skill sets, focus, and time presents a challenge for many organizations that could otherwise benefit from early participation in the standards game.
I have the skills, focus, time, and experience. Let me help you with your strategy, tactics, and execution.
The standards game can be quite complex, and, done the wrong way, quite expensive.How your organization can benefit from standards involvement depends very much on the size of your enterprise.
I will always tell you the truth. In particular, the moment I believe we will not succeed in something we are trying to accomplish together, I will tell you.
I will not present material with known intellectual property encumbrances without disclosure required by the relevant standards bodies, i.e., I will not knowingly support submarine patents.
When I am acting as chair or editor for a standard, I will not violate consensus to benefit a client. I never guarantee, sell, or rent decisions.
When operating at an Interest or Exclusive Representation level, I will never take an action that will jeopardize my future ability to function effectively in that or any other standards group or organization purely in order to benefit a client.
When operating at an Exclusive Representation level with my client, I will not accept any Representation or Exclusive Representation engagement in that standard with any other client, and I will always be clear on whom I am representing, both to the client I am representing and to others who hire me at the Advice levels.
I will not accept or continue to work with clients who ask me to violate this code of ethics.
to you and your customers, and it should, contact me now
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with my goal being to provide YOU the benefit of my extensive standards experience at a reasonable price. Let’s discuss what you want to accomplish, and I will tell you plainly whether and how I can help you.CONTACT ME NOW!
There is no long RFP page on my site and no chat box. There’s just a basic contact form.
WHY? Because I’m here to help you figure out and execute a strategy, not to give you stock 140 character responses. So let’s talk. Please call, email, or fill out the short contact form below.
Find out how to begin your standards play today!